Commercial – 2017/18

Gran Teatre del Liceu

In recent years, we have created several TV commercials for Barcelona’s Liceu Opera House. However, for this season’s presentation the Liceu authorities wanted a longer, dynamic commercial (which could be also adapted for TV) that would highlight the main reasons why the upcoming season was not to be missed. They also wanted to reinforce the concept of an opera house that was open to the city and its inhabitants, irrespective of their social class.

Following these guidelines, we created the commercial with a sequence shot starting from the higher districts of Barcelona and approaching at high speed, aided by special effects, the neighbourhood of the opera house, finally penetrating into the interior of the Liceu. At the same time, we stopped to introduce five real inhabitants of Barcelona (not professional actors and all with different profiles) who described the highlights of the new season.





Creativity and musicality. Teamwork and warmth. Professionality and musical knowledge. Igor Studio is able to combine different skills to create amazing, elegant surprising and effective productions

Agustí FilomenoMarketing Director Liceu Opera Barcelona