LICEU OPERA BARCELONA

Commercial – 2017/18

Gran Teatre del Liceu

For the last years, we have been creating some of the TV commercials for Liceu’s operas. Nevertheless, in order to present this season they wanted a longer but dynamic commercial (which could be also adapted for tv) that should highlight the main reasons for which the upcoming season shouldn’t be missed. Also they wanted to reinforce the concept of an opera hall open to the city and its inhabitants, nevermind their social class.

According to this inputs, we created the commercial with a sequence shot starting from the top of Barcelona and approaching frenetically, aided by special effects, to the neighbourhood and finally getting inside the Liceu. In the meantime, we were stopping to present five real inhabitants of Barcelona (not professional actors and responding to different targets) who enumerate the highlights of the new season.

Creation

Creativity
Production

Date

2017