Yo soy sinfónica

Global Campaign Season 2018/19

With the incorporation of the new general director, Tenerife Symphony Orchestra took an step ahead the last season with the renewal of its corporate identity. For this new 2018/19 season, together with the entrance of the new principal conductor Antonio Méndez, they took the important decision to renew all the audiovisual image with a global campaign.

In line with the claim “Yo Soy Sinfónica” a very visual campaign has been developed with the objectives of takin the orchestra close to their audience, reaching new audiences and linking it to the fantastic and diverse scenery of Tenerife island.

The result, a line of seven advertising images for different applications, a photo session with the orchestra on an idyllic beach spot and a creative video which sums up the whole concept with Beethoven’s “Eroica” symphony played by the orchestra and with the direct participation of their audience.

Strategy / Creativity / Production

May 2018