Orquesta Julià Carbonell

Our region is
our auditorium

25th Anniversary Campaign

The Julià Carbonell Symphony Orchestra originates from the Lleida area of Catalonia (Spain), and is characterized by its determination to make classical music accessible to audiences, organizing many concerts at different venues throughout the region every season.

To commemorate their 25th anniversary, we believed it was important to revive their old claim “Our Region Is Our Auditorium” as the basis for a global campaign. We therefore selected the most representative scenery of the region, its vast extensions of wheat fields.

In which we organized a photo session based on two themes: one more conceptual, with poetic images of music and scenery to create a real advertising impact, and a second with portraits of the orchestra and the musicians, to promote their concerts and to use for various other purposes.

Strategy / Creativity / Production