Ode to hope
Nessun Dorma

During the critical stage of the lockdown, Gran Teatre del Liceu commissioned a multi-screen video aimed to send a message of hope out to society.

The appearance of many videos with a similar format during lockdown and the complexity of production, with almost 150 musicians locked at home, made this project a great challenge, requiring an original creative treatment that transformed the format requested and an exercise in synthesis and clarity of the messages that were to be projected.

The result is a piece viewed by more than a million people in less than 48 hours across all platforms with more than 99% positive appraisals. It trended in YouTube for seven days, which resulted in being mentioned by several media.

Creation
Strategy / Creativity / Production

Data
2020