America’s Cup

The America’s Cup has arrived in Barcelona, and for the first time in its history, a competition was called for the creation and production of a spectacular opening ceremony.

The event production company Focus invited us to join their team, along with Lavinia and Flock, to participate in this ambitious challenge. The goal was to revive the Olympic spirit that left such a deep imprint on the city of Barcelona. Our mission was to develop the creative concept for the ceremony and secure victory in the competition. We came up with an innovative narrative that led us to success.

After designing and conceptualizing the initial phase of the project, we transferred it to the teams in charge of its development and execution. Finally, the ceremony was held on Bogatell beach on October 10 and was broadcast worldwide on more than 80 channels.

Creation
Strategy / Creativity / Production

Date
2024