ORQUESTA SINFÓNICA DE TENERIFE

YO SOY SINFÓNICA

 2019/20 New Global Season

Continuing with the relationship began with the Orquesta Sinfónica de Tenerife to present last year’s season, Igorstudio has been commissioned once again to prepare the communication for the new season of concerts in 2019-2020, with the accent on integrating the audience in this orchestra’s artistic project.

We have chosen to portray this symbiosis between musician and audience by means of a visual play of split screens in which two characters are merged in each image.  On one side, we recognise the musician with his instrument; on the other, an ordinary citizen who, by the clothes he wears and the object he carries, denotes a certain profession. Both share a drive for perfection and a commitment to their respective professions, supporting the campaign’s slogan: I am symphonic.

Creation

Strategy
Creativity
Production

Date

April 2019