AUDITORI DE BARCELONA

Global Campaign “La música ens toca” (Music touches us)

Season 2017/18

After two years of campaigns for the Barcelona Symphony Orchestra (OBC) with great public acceptance and critical acclaim, we proposed the Auditori of Barcelona to move forward and to create a global campaign for the whole institution under the same concept and claim for the season 2017/18. It would help build a stronger and consistent brand and would strenghten the rest of the music cycles that take place in the same hall.

The concept has been “The music touches us”. With this metaphor of making the music visible with beautiful coloured powder we imagine how the sound might come out from the instruments and touches directly the audience, who are also a vital part of a musical experience.

Every colour represents a cycle of music and touches their audience who are all seated in the same hall and who are portrayed on the back of the promotional booklets. For OBC, the ambassadors of the campaign, we created a TV Commercial and a wide range of images for multiple promotional supports, press advertising, buses and outdoor advertising and social media.

Creation

Strategy
Creativity
Production

Date

2017

Move left over the photos to see the back cover with the audience

Campaign OBC

Video Making Of