ADDA Simfònica, the Alicante Provincial Council Auditorium’s new orchestra gave its first concert in December 2018 with all the vitality of an emerging project. Its incumbent conductor, Josep Vicent, commissioned Igorstudio to develop the creative launch campaign.
In the context of the fluid times in which we live, fostering introspection and the challenge of confronting our deepest emotional experiences with a new, excellence-driven symphonic project seemed a revolutionary tour-de-force to us, and that was the idea on which the campaign’s creativity was based.
Are you going to join the revolution? That is the slogan that accompanies a series of images that puts the campaign’s focus on the people without whom music could not exist: the musicians. Dressed in their everyday clothes, their faces merge with those of great composers, representing an almost perfect symbiosis between modernity and tradition. This image symbolises the revolutionary process of creating a new orchestra dedicated to the great composers, creating a dialogue that allows us to re-read the present and choose beauty in these shallow times.